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Do adblockers favour legacy brands?
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1–2 minutes·
No comments on Do adblockers favour legacy brands?With the advent of ‘content-blocking’ in iOS 9, I run an adblock on all my devices* – desktop, laptop, phone, and tablet. Like several hundred million other people, I see next-to-no display adverts on the web. After a few days it becomes so normal to see the online world without ads that it’s a genuine…
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Peak Ad Irritation
Using Adblock on my desktop browser gives me a completely unrealistic view of the internet. Websites magically become temples to content and information; they are unsullied by commercial interests and bias; they place my interests as a reader above all else. I can’t imagine using the internet without it. I realise I’m potentially depriving sites…
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Augmented Reality: Paleofuture in Action
This month’s issue of Harper’s Bazaar magazine has an augmented reality feature in which you use a smartphone to ‘bring the cover to life’. It’s far from the first magazine to do it, and it’s hard to miss adverts on the tube or at bus stops that have some variation of ‘scan this advert to…
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British Airways and Time-Travelling Commercials
British Airways unveiled their big new commercial recently, as part of their £20 million advertising campaign: It has a Downton Abbey/Mad Men retro vibe, mixed with a go-getting drive to the future; we’re meant to admire these brave ‘young men’ (as they’re always called – not ‘young people’ and certainly not ‘young women’) as they…
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Excitement
There’s an advert on TV for I, Robot where a typically breathless voiceover proclaims that in the movie, ‘Will Smith defines excitement’. For some reason I can’t get out of my head the image of Will Smith beginning the movie by reading out the definition for ‘excitement’ from a dictionary.
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More on Cog
I just watched the DVD for Honda’s Cog advert, which you can order for free, and it has clearly been made with the same loving craziness and ingenuity that the advert enjoyed. There’s a ‘making of’ feature, about five minutes long, in which they interview the makers and show some outtakes. There’s also an ‘Illustrated…
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Cog
Cog (4MB Quicktime) – It’s been mentioned in a few places on the net already, but this new advert by Honda is an understated work of art. Some more info at torrez.org.
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Sing a Song of Esso
Guerrilla advertising – Meg has cleared up a mystery for me! When I was in London last week, I saw a lot of anti-Esso Poems on the Underground which surprised me no end since I couldn’t see how the London Underground could get away with it. It turns out that someone has been printing and…
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Undercover marketing
Is this Lord of the Rings Winamp Skin really by New Line Cinema? It certainly looks like it, and if so, it’s quite a clever piece of work. It’s had almost half a million downloads so far, and for the price of however long it took an artist to design it, it’s generated an incredible…
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SimMcDonalds
Eat at McDonalds in Sims Online. I have no problem with in-game advertising, but apparently you can improve your standing in the game by eating McD’s food, which is ridiculous and will no doubt cause a player backlash (via ec).
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