There’s an advert on TV for I, Robot where a typically breathless voiceover proclaims that in the movie, ‘Will Smith defines excitement’. For some reason I can’t get out of my head the image of Will Smith beginning the movie by reading out the definition for ‘excitement’ from a dictionary.
Adrian Hon
mssv 
I swear movie adverts have finally lost the plot. Busses have been advertising the DVD of Spiderman 2 by simply using displaying the word “AWESOME” and the Spiderman 2 branding.