Peak Ad Irritation

Using Adblock on my desktop browser gives me a completely unrealistic view of the internet. Websites magically become temples to content and information; they are unsullied by commercial interests and bias; they place my interests as a reader above all else. I can’t imagine using the internet without it. I realise I’m potentially depriving sites of ad revenue (which is why I subscribe my favourites) but I confess I don’t find it hard to justify.

You can’t get an adblocker for Safari on the iPhone or iPad. For some reason this hasn’t bothered me in the past, partly because I used Instapaper and RSS readers a lot, and partly because zooming into specific columns of text meant that ads in sidebars tended to be hidden.

But no longer. Cast your eyes upon this travesty:

Captured from my iPad from the Guardian yesterday. The ad animation is artificially lengthened in this video due to the capturing process, but when I timed it separately, it lasted for 30 seconds (15 seconds, looped twice).

The bright colours combined with the motion graphics made it impossible for me to concentrate on reading the article – and because it was in-line with the text, and because the iPad shows quite a lot of text in a single screen, I couldn’t simply scroll past it quickly as I might do on a phone. My only option was to turn on Reader mode, stripping out all the noise from the page.

I dearly hope that distracting ads like this don’t become more common, as I’ll have to start using Reader mode all the time, or investigate using an alternative browser that can block ads (on Android, I believe Firefox can do this through extensions).

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