Over the next couple of weeks, I’m going to be posting about my 11 night Mediterranean cruise on the Disney Magic, and other Disney-related thoughts. I’m also (slowly) uploading photos to my Flickr.
On a Disney cruise, you never stop hearing about the fantastic time you’re having. Wasn’t last night’s Captain’s dinner just delicious? Didn’t you love Naples? The movie tonight is going to be simply stunning! Let’s give another round of applause to our cast for such an amazing show!
Most passengers on my cruise did, in fact, think that the dinner was delicious; they did love Naples; and they were more than happy to give a standing ovation to the cast for every show. It’s not as if they needed to be reminded of this, so why were the Disney cast members so insistent that everyone know they’re having a great time?
Here’s why. Try this experiment – find a pen or pencil, put it in your mouth and bite it for a minute.
How do you feel? A bit foolish or embarrassed, probably – but maybe a little happier, as well. The simple act of making yourself smile can actually improve your mood. It won’t take away a bad mood, but it can tip the balance from feeling indifferent to feeling happier. It can turn an indifferent or sulky teenager into a mildly impressed one, and of course, it can turn the average Disney fan into a devoted follower.
Disney understands the secret of great advertising. They don’t just want people to buy Disney products – they want them to be happy about what they’ve already bought, so they’ll buy more in the future. And a Disney cruise isn’t just a way to make money, it’s a brilliant opportunity to sell more Disney products – including movies, DVDs, games, toys, theme park tickets, clothes, and of course, more cruises – to a captive audience.
This may sound awful, but here’s the thing: the food on a Disney cruise isn’t bad. The ports – and the shows – range from average to amazing, the cast members are pretty good, the service and facilities are excellent, and the ship is by far the finest-looking cruise ship I’ve seen. Disney has plenty to be proud of. And so, just as Steve Jobs is fond of describing the iPad – a very good device, though not without its flaws – as ‘magical’, ‘revolutionary’, and ‘unbelieveable’, Disney wants you to believe that its cruises – very good, though far from perfect – are just as magical.
(While plenty of other brands regularly exaggerate the quality of their beers, cars, soap, underwear, etc, in their life-changing abilities, people seem to be less bothered by them than by offenders like Apple and Disney. I think there are two factors behind this: firstly, unlike most other companies, it really does seem like they mean it when they say their products are magical. Secondly, there are an awful lot of people out there how really do believe these claims. These two factors combined are enough to enrage millions of anti-fanboys around the world).
The cruise I went on with my girlfriend was an 11 night tour of the Mediterranean on the DCL Disney Magic, departing from Barcelona and visiting Malta, Tunisia, Naples, Civitavecchia, La Spezia, Ajaccio (in Corsica), and Villefranche.
A basic cabin costs around $2000 per person, but thanks to a tip from HotUKDeals, we found tickets for half the price – a great bargain (probably due to the recession). We’d only been on one cruise before, with my parents to Cork (yes, in Ireland) last year. I found it to be a pretty interesting experience – after all, any ship with 4000 passengers and its own rock climbing wall, ice skating rink, and countless restaurants and pools, is bound to be interesting from at least a logistical, engineering, and cultural perspective. Plus it was pretty relaxing. So I wasn’t turned off from the idea of cruising. Continue reading “Meaning and Magic on a Disney Cruise: Part 1”