Apple Rules*, Flat vs. Threaded Discussions

Issue 11 of my newsletter – subscribe here

I spotted this ad on the tube recently, and it made me think about Apple’s unappreciated dominance over the lives of hundreds of millions of people:

600 free prints a year – what a deal! Clearly there must be a catch, and sure enough, there is a tiny asterisk next to “App!” I wasn’t able to see it from my side of the carriage, but there’s an even-tinier line of text right at the bottom of the ad that doubtless discloses just how much you’ll have to pay to get those 600 “free” prints.

This kind of chicanery is prohibited by Apple on its App Store. There are very strict rules about disclosure of payments, and in particular, of the auto-renewing subscriptions that so many developers (including my company) are so fond of, since it’s kind of the only way we can people to actually, you know, pay for a service these days.

How strict? Well, there is a very specific set of wording you must use to describe how subscriptions auto-renew. The text labels on the subscription buttons must be over a certain size. Prices must be the biggest element of text, so you can’t just say “FREE!*” as the tube ad does:

In the purchase flow, the amount that will be billed must be the most prominent pricing element in the layout. For example, an annual subscription should clearly display the total amount that will be billed upon purchase. While you may also present a breakdown price that the annual amount is equivalent to or a savings when compared to weekly or monthly subscriptions, these additional elements should be displayed in a subordinate position and size to the annual price. This ensures that users are not misled.

It’s all very consumer-friendly, so I honestly don’t have a big problem with the intent of Apple’s rules. But just consider what’s happening here – Apple dictates the precise way in which you design key parts of your app. That’s unusual, to say the least. It’d be like the London Underground dictating that you couldn’t design adverts with asterisks and tiny disclaimer text. Maybe they should? But maybe not.

If you don’t agree with Apple’s rules, well, you don’t need to be on their platform, right? It’s not like you have to make iOS apps, after all. Why, you can just… completely ignore the majority of the smartphone app revenue in the US and UK!

So that’s a big problem. Apple may not command the lion’s share of smartphone users as Google does, but in many markets, iOS users spend far more money on apps than Android users.

A bigger problem is that Apple breaks its own rules by not disclosing pricing and subscription terms; by using push notifications for marketing (third parties apps are prohibited from doing so); by immediately cutting off trial subscriptions rather than letting them run for their whole term; and so on. It matters because Apple is now competing directly against many of the companies whose apps it hosts and rules over, from Apple Music to Apple Arcade to Apple TV+ and Apple News.

Apple would claim it tries to be reasonable when reviewing third party apps, and I don’t doubt the motives of their review team. However, the mere chance that your app update could be rejected, or worse yet, removed, whether for good reasons or just out of a misunderstanding? It’s literally terrifying for people whose livelihoods depend on Apple’s whims – like me.

All of this has introduced a chilling effect on third party app developers. I’ve seen many otherwise outspoken developers genuinely scared of voicing even mild criticism of Apple on private forums and chat rooms, let alone on Twitter or podcasts. They really think they could be blacklisted for criticising Apple, and while I am 100% certain that isn’t the case – because I and others have been far more critical in public and have never experienced any blowback – I understand their fear.

Now, as far as benevolent dictators go, you could do much worse than Apple. I’ve always had pleasant dealings with them in person. But no company should have that kind of complete and terrible power over tens of thousands of companies and hundreds of millions of users. We don’t allow it in the “real” world and so we shouldn’t allow it in the digital world.

I’ve been thinking a lot about the merits of flat versus threaded discussions online. Flat discussions are like those on Metafilter and other old-school forums where each reply follows directly from the one above it, while threaded discussions are like what you see on Reddit where replies can be in response to other specific replies, creating multiple “threads” branches off from one another.

For a long time, I believed flat discussions were generally superior to threaded ones. They helped promote coherent debate rather than encouraging groups of users to spin off on wild tangents, never to be seen again. In other words, Metafilter good, Reddit bad.

But I’ll confess – I’m spending a lot more time on Reddit than Metafilter these days (although I’m making a concerted effort to change!) That imbalance is partly because Reddit, having far more users than Metafilter, can cater towards more specific interests. There’s just no way I can get all the latest news about Edinburgh or Apple on Metafilter, that’s not what the site was designed for.

There’s another reason, though: I don’t think that flat discussions, as typically implemented by forums like Discourse or Metafilter, are working well for communities where there is serious disagreement about how discussions should unfold.

I’m being really unspecific here because I don’t just mean “communities with political disagreements”, I mean “communities where some people like making jokey comments and others dislike them” and also “…where some like tangents and others hate them.”

Flat discussions makes problems stick out more because everyone is forced to read them. In flat discussions, it’s possible for one or two people to completely dominate a discussion, or for irrelevant, misinformed, or extreme opinions to derail a conversation because it’s just impossible to ignore them; you’re literally posting right underneath them. In threaded forums, these sidetracks would end up downvoted and quarantined in their own threads.

Metafilter and other “flat” forums are trying to preserve a unitary community where we hope that just by talking enough, people can come to an agreement about how to run a conversation. Reddit assumes that’s impossible.

Watching

🎞️ Dr. Strangeglove. Fantastically funny and tightly-written masterpiece.

Reading

📖 Ways of Seeing by John Berger. A classic, which means you’ve probably heard most of its arguments in other books by now, but still very much worth reading. It doesn’t waste your time.

📖 The Calculating Stars by Mary Robinette Kowal. Don’t be put off by the misleading “Lady Astronaut” tagline – it’s impeccably researched but packed with smart, interesting characters. A bit like Stephen Baxter crossed with someone who understand human emotions.

Visiting

🏛️ Michael Rakowitz at the Whitechapel Gallery. Funny and political and smart, an artist for millennials.

🏛️ Manga at The British Museum. A workmanlike exhibition that’s nonetheless essential if you have any interest in Manga whatsoever.

🏛️ AI: More than Human at the Barbican. Very much for the layperson who doesn’t mind watching a bunch of Google and Deepmind marketing materials that are wholly unquestioned. There was one video, made and filmed by Deepmind, about the work they’re doing with Moorfield Eye Hospital – but nothing about the many controversies about their use of patient data.

It is an occupational hazard of curating an exhibition about AI that you quickly run out of good stuff to display. Sure enough, two thirds of the way through, the exhibition devolved into a grab bag of “future stuff” that had nothing to do with AI. Must try harder!

Actually, one more thing – there was a machine-generated poem installation at the Barbican. It wasn’t any good. I’m pretty tired of this AI fetishism and star-struck curators who pretend machine-generated stuff is worth exhibition.

The Beatles, Unanticipated Uses of AR

Issue 11 of my newsletter – subscribe here

Despite growing up near Liverpool, I never visited any Beatles attractions other than popping into the Cavern a couple of times. It’s like living in London and never visiting The Tower: there’s always something more exciting going on.

I broke the habit of a lifetime by finally going to The Beatles Story, a museum on the Albert Dock. It was just about fine given entry cost £17. The whole place felt worn down and cramped, as if it hadn’t been properly refurbished since opening in 1990.

Back then, it would’ve been much more impressive to the hundreds of thousands it attracted every year, but nowadays it comes across as dated and irrelevant, for fans only. Even so, it attracted 266,614 visitors in 2017 – numbers that most attractions would kill for.

The odd thing was just how little Beatles stuff it had; there were a few nice pieces like Lennon’s glasses and piano, but I gather that a lot of impressive objects have been sold off to richer collectors and US institutions.

Not that a Beatles museum needs a lot of objects to be successful; The Beatles Story clearly has the band’s blessing, along with a few band-adjacent voices on the pretty reasonable audio guide. If they found a new space that was quadruple the size and hired the V&A designers behind the visually stunning and immersive Bowie and McQueen exhibitions, they could easily make their money back. Throw in a better restaurant and bar, and they’d print money.

Then again, this is an obvious idea and I can only assume the rights holders just don’t care. Paul McCartney is a billionaire, getting a few million extra a year from a museum would hardly register on his bank balance. Maybe he isn’t interested in that kind of legacy.

I had yet another call this week with a major tech company about augmented reality and gamification. It’s pretty clear that all the big companies have AR glasses coming out in the next 1-3 years and so they’re thinking very hard about possible applications, because, well, they don’t have any.

So here’s a free idea, albeit one that won’t be feasible for a few years: selling used goods.

I’ve started selling a lot of stuff on Facebook Marketplace lately. I used to sell things on eBay but after being burned a couple of times by buyers who claimed their item didn’t arrive, I gave up; but with Facebook Marketplace, you can get people nearby to meet you at a location of your choice. The listing process is also free and extremely fast.

It’s mostly been games I’ve finished, along with tech that I’m replacing or not using – old TVs, Kindles, iPads, that sort of thing. It turns out you can get a really good price for solid brands, and I feel good about this stuff being used rather than gathering dust in a closet. And yeah, the money helps.

I am temperamentally suited to selling my stuff in this way because I like not owning many physical things. Other people are different, and that’s where I think AR could help. Imagine glasses that tracked your activity, and could say, “Hey Adrian, you haven’t used this exercise bike in six months! I can have someone pick it up tomorrow for £180, what do you say?”

Is this creepy? For sure – especially if it was operated by Facebook. But if it was under your control, I think it’d be helpful for a lot of people. Right now, there’s a huge amount of friction that prevents community tool lending libraries from being set up – few people enjoy keeping a database of items up to date – but if it was completely hands-free and your glasses could instantly identify the make and usage levels of a particular item, I think most would be much more willing to opt-in and share or sell their items.

In other words, AR glasses could introduce a true sharing economy – not Uber, not Airbnb, but a true non-profit version – by dramatically reducing the friction involved in data entry and maintenance.

Of course, this is the optimistic view. AR glasses will also be used to sell us all sorts of useless shit in ways we can’t possibly imagine now, like putting virtual products in your wardrobe and virtual burgers on your plate, and saying “this burger could be yours in only ten minutes for just £5!”

Playing

🎮 Valleys Between on iOS. Imagine if Monument Valley and Alto’s Adventure had a baby that wasn’t as fun as it’s parents. It’s a paid game (which I like!) so I wanted it to be good, but it was devoid of challenge, and frankly, of gameplay.

Watching

📺 Stranger Things Season 3 on Netflix. I’m only halfway through but it’s hitting the perfect 80s nostalgia family action adventure spot. This season, I feel like they’re relying on the old Mad Men trick of making fun of olden times a bit more heavily, but there’s nothing wrong with that.

📺 Legion Season 3 is a welcome improvement on the previous season, being a soft reboot and also the final season of the show. I have high hopes.

🎞️ Yesterday. I was hoping it’d be a 7/10, but instead it was a 6/10. The concept remains gold, but the romantic relationship was poorly written and unbelievable. Although now I think HBO should make a prestige series about The Beatles.

🎞️ Spider-Man: Far From Home wasn’t as good as Homecoming, which had Marvel’s best villain after Black Panther, but I enjoyed the lighthearted teen comedy bits. Can’t wait to see what they do with Spidey once they get over their Iron Man fixation.

Reading

📖 Dealers of Lightning by Michael Hiltzik. I knew the legend of Steve Jobs and Bill Gates ‘stealing’ the idea of modern windowed interfaces from Xerox PARC, but this book documents the far more impressive and interesting truth behind Xerox’s research labs. It turns out PARC didn’t just invent the modern windows UI but also Ethernet, laser printers, VLSI, and (sort of) Postscript, SGI, and TCP/IP.

The lessons of PARC may not be widely known in detail but you can be sure they are familiar to Silicon Valley founders from the 90s and 2000s (e.g. Google) because they would have been advised by people who lived through it (e.g. Eric Schmidt, who worked at PARC from 1979-83). As such, you wonder if Google’s penchant for releasing every product they can think of is a response to Xerox’s releasing nothing due to internal politics. Of course, now we can see the problems with Google’s approach…

📖 The Shock of the Old by David Edgerton. Glowingly reviewed, the author is either wilfully obtuse or downright dim – you choose. I’m planning to write a longer review, but this book essentially boils down saying “Haha, technologists haven’t figured out a better way of killing whales than the harpoon – so much for iPhones, right?”

Listening

📻 Something For Your M.I.N.D. by Superorganism. Suitably weird.

Reading More = Reading Better

Issue 8 of my newsletter – subscribe here

It’s hard to shake the feeling you’re having the same thoughts and ideas as everyone else if you just watch and read and listen to the same content – which these days tend to be the most upvoted or retweeted.

This is a problem if your job involves coming up with original ideas. You could find other ways to discover content, like trusting editors to find you the best stuff, but ultimately you end up in the same place.

The best answer I’ve found so far is just to read a lot more. This means you can be less picky and just read whatever interests you, rather than whatever a newspaper or blog or prize name as the top ten or twenty books of the year. So that’s what I’ve been doing this year – instead of reading my usual 30 books in twelve months, I’ve finished 66 books in six months.

I haven’t gotten any better at picking winners than before – the average quality of those books is probably the same as it has ever been. Even so, I’ll read four times as many great books this year as I did last year.

At the same time, I’ve started reading more broadly because it doesn’t matter if I read a few duds. I pay a lot more attention to the books that appear in my local library’s ebook selection, and I’ve discovered a bunch of great books I never would have otherwise.

You’ll enjoy reading more if you read more. It’s as simple as that.

So, how do you read more?

  • Be more impulsive. If a book takes your fancy, read it.
  • Don’t sweat over Goodreads and Amazon ratings. I’ve discovered they barely correspond to the books I like, so I might as well just ignore them.
  • Listen to audiobooks to get started, if that’s your thing.
  • Set time limits on social media apps. I’m not saying you should stop using Twitter or watching TV, but if you want to read more, you should shift some of your low quality reading time for high quality reading time.
  • Read older books. People don’t talk about them as much as newer books, but chances are, they’re a lot better.
  • Let it go. Not every book has to be great. And when you do that, there’s more chance that some will be great.

If you’re looking for a good book to get started, I can recommend The Soul of a New Machine by Tracy Kidder. It’s hard to me to explain why I adore it so much.

I could connect Tom West’s tale of leading a motley team of engineers and ‘microcoders’ to build a new computer to my own experiences as a producer, desperately trying to make something new and worthwhile and original while protecting my own team beneath a “shit umbrella”.

There’s the book’s marvellous grasp of the intricate technical details of how computers work, just as accurate today as it was when the book was published in 1981, and how they’re balanced with Kidder’s equally penetrating observations of what motivated the engineers who crafted those computers. How this is all bound together with a deep understanding of organisational psychology, and yet it’s as gripping as any thriller.

Or there’s the dozens of generous sketches of the engineers, sometimes as short as a few sentences, belying the days and weeks Kidder must have spent with each one to identify that perfect anecdote. A colleague of Carl Alsing, a character in the book, describes it here:

A few years later [after the book was published], in 1986 to be specific, I started a job at an OCR company. My cube was directly across from the office of Carl Alsing, the guy who managed “the microkids”. I didn’t put two and two together at first. Alsing was one of the people who interviewed me for the job, and I got to know him a little bit for a couple months before someone told me about the book connection.

So I went to the library, got the book out, and read it again. When Kidder got to the part where he introduces Alsing, it was amazing. In a paragraph he captured details about Alsing that I hadn’t even realized myself (e.g., his personality projects the image of a smaller man, though he was actually decently tall).

Towards the end, Kidder mulls over the future of computing and employment and, yes, artificial intelligence, in a way that presages our own worries, nearly forty years on.

The book is accessible, but its details are pinpoint accurate, making it that rare book that’s beloved by both expert computer engineers and general readers.

Bonus reading:

Delayed Followup

Simon Carless notes about overpaying mortgages vs. index funds:

One interesting point from a U.S. perspective – our mortgage rates are just under 4% (even for remortgaging things!), and then your mortgage interest is a tax write-off, meaning the effective return to outdo ‘paying down’ your mortgage is a lot higher than the U.K.

Nonetheless, it still makes sense to do index funds instead of mortgage paydowns! Just not such a large differential…

Yup, I forgot just how much the US tax code favours homeowners…

Watching

📺 The Women’s World Cup. Today’s Japan vs. Netherlands match was one of the best so far, if desperately sad for Japan.

Reading

📖 Fall; or Dodge in Hell by Neal Stephenson. Started out mediocre, attained greatness, returned to mediocrity, descended into grinding tedium. I’ve said Interstellar is 2.5 movies long and only one of them is good; well, this is three books long, and once again, only one is good.

📰 China’s Most Advanced Big Brother Experiment Is a Bureaucratic Mess (Bloomberg). Turns out there isn’t just one social credit score in China, but dozens of them, and none work particularly well.

📰 Why Weather Forecasting Keeps Getting Better (New Yorker). Notable for this incredible story:

So, as Blum explains, in 1942 the German government came up with an ingenious solution. With help from the Siemens-Schuckertwerke group (a predecessor of the modern-day Siemens) and others, it developed a series of automated weather stations: these were an intricate array of pressure, temperature, and humidity sensors, encased in storm-resistant metal containers and equipped with batteries and a radio antenna. Some would hitch rides with the Luftwaffe and transmit weather readings from remote locations on the edge of Europe. By 1943, the devices were powerful enough to communicate across the Atlantic. That year, a Nazi submarine sneaked to the northernmost tip of Newfoundland, where a team of German soldiers took ten cannisters ashore on two rubber dinghies. For the plan to work, the weather station needed to stay undetected after it had been left in the wilderness, so they labelled the equipment “Canadian Meteor Service” and scattered the site with a host of American cigarette packs. Only in 1981 was the ruse discovered.

90s Hagiography and Half Marathons

Issue 4 of my newsletter – subscribe here

Now that millennials are ageing into their status as Prime Consumers of culture, it’s no surprise that our childhood era of the 90s is being mined for nostalgia. Not all of this is cynical – I’m as charmed by games like Hypnospace Outlaw that harken back to the early days of the web and Geocities as anyone else.

But there’s a point where nostalgia tips over into hagiography. Lately, I’ve seen people pine for those days where we weren’t always being distracted by our smartphones, where we would all be present and engaged in discussions at all times. Or how programming was much more fun in C and Assembly, whereas nowadays everyone’s forced to use Javascript and Unity. Or how society was much more united in the TV we watched and the newspapers we read.

This is, as the kids would say, ahistorical: lacking in historical perspective or context. You’re kidding yourself if you think people didn’t daydream or zone out during conversations in the 90s – you don’t need a phone to be distracted. TV in the 2010s is unimaginably better and more diverse than in the 90s. So are games and books and music. And while society might seem less united today, perhaps that’s simply because we’re only now casting a light on differences that have always existed. It’s those differences that lead us to our own places to talk to one another, and yes, to find likeminded people to reminisce over the 90s with.

There’s nothing wrong with nostalgia, and some things really were better in the past. But always thinking the past was better than the present is a profoundly depressing thought that doesn’t stand up to scrutiny. Not that I want to claim we have achieved utopia in 2019; far from it. There is so much we need to improve in the world. But the way to do that is not to slip back into the 90s.

Last Sunday, I got up at 6:50am to run in the Edinburgh Half Marathon. This was my first in three years, a fairly long gap that’s been otherwise filled with near-daily 7km runs around Holyrood Park. 7km isn’t an especially long distance for a regular runner, but when it includes 118m of elevation gain (or 30 storeys), it’s a proper workout that’s helped build my stamina.

That said, I hadn’t done any actual training for the half marathon. Most training plans have a ~16km run in the fortnight leading up to the race; not quite the 21.1km of the half marathon itself, but close enough to get you used to the distance, and not so long that it unduly tires you out. But the longest run I’d done in the past year was 12km running 700m laps around a cruise ship in the Caribbean. What I needed was to craft the perfect playlist to fill 1 hour and 45 minutes – 25 songs of exceeding energy.

I’ve written elsewhere about what makes for my perfect running playlist, and I stuck to the same formula this time – fun, poppy songs mixed with epic movie soundtracks. It was all loaded up and ready to stream from my iPhone to my Airpods when I realised, 30 seconds after dropping off my bag at the race start, that’d I’d left my phone in the bag.

As soon as I realised, I turned back to the bag drop, which was actually a bunch of people on a lorry who were right at that moment strapping down tarps and shouting at late arrivals to put their bags somewhere else.

“Fucking lol,” I thought. Yes, I still had my Apple Watch, but literally the previous evening I had deleted all the music from it to make space for a watchOS update (because Apple’s storage management is utter shit and either wants to store 7GB of music or none at all – and nothing in between).

But wait! Even though I couldn’t physically reach my phone for the couple of hours, it was still well within Bluetooth range of my Watch. Maybe, just maybe, I could use stream music from my phone to my Watch, which I hoped might cache it for the duration of the race. I sidled over to the lorry, jabbing at my wrist to fast-forward through as many songs as I could, under the dubious gaze of the race workers.

With only a few minutes to go, I spotted a friend in my timing zone at the race start. “I’m just hoping I don’t end up listening to the same song 25 times,” I said. And then we were off, and it turned out I had a good dozen songs on my Watch, enough so that I only heard them twice.

A lot of designers seem to think that runners are best motivated by competition. That’s why leaderboards have featured so prominently in running apps. I don’t doubt that some runners find a lot of pleasure in crushing others, but the truth is that most runners are only competing against themselves during races – if that. Runners will talk about hitting a Personal Best rather than coming in the top 10% of the field; or they might recognise their speed is slowing and simply have a target time they want to hit. They certainly aren’t motivated by beating random strangers among the 11,000 half marathon runners, most of whom will be much faster or slower than them.

But in a race as long as 26.1km, after overtaking and being overtaken for an hour, you’ll eventually find yourself amongst a cohort of people who are running at almost exactly the same speed as you. These are your people, at your level of fitness. And what surprises and delights me every time I’m in a half marathon is just how different everyone looks. Some look like they were ripped from a stock photo of runners, but most are thicker or thinner or younger or older than you would have guess. Some seem to glide through the air, others are fighting with every step. And many don’t at all look like ‘runners’.

Towards the end of the race, I was beginning to slow down when a woman in a light blue top appeared by my elbow. I vaguely remembered overtaking her several kilometers backs, but here she was again, fresher and faster than my cohort: an excellent pacemaker, providing I could keep up. And that’s what I managed for a good three kilometers as we mowed through the field, until I just couldn’t.

Still, I hit a personal best of 1:42:07 placed 1357th out of 11,000, and I gave her a solid high-five at the finish line.

Playing

📱 Alt-Frequencies, an intriguing but poorly-written audio-driven game from the creators of A Normal Lost Phone.

🎮 God of War, this generation’s high water mark for visually stunning action adventure – and the tiresome Sad Dad game genre.

Watching

📺 Gentleman Jack, featuring the most charismatic, competent, and sexually manipulative protagonist since Don Draper.

Reading

📖 Phantom Architecture by Philip Wilkinson, a lavishly illustrated collection of sixty fantastical structures by Buckminster Fuller, Gaudi, Le Corbusier, Hadid, and Etienne-Louis Boullée’s enormous spherical monument to Isaac Newton.

Unfortunately the book is littered with typos and I spotted at least one glaring factual error (Blade Runner was released in 1982, not 1992, come on!) which casts a shadow of doubt over the rest…

How to Read The New Yorker, my new TV, and the Playdate

Issue 3 of my newsletter – subscribe here

The New Yorker is the most consistently well-written longform magazine I’ve read, and it’s been the source of so many of my ideas over the years. It’s also the one of the most unread magazines out there, gracing coffee tables across the world in artistic tsundokus.

For the first few years I was a subscriber, I read it from cover to cover (OK, not the NY city-specific bits, come on!) – even the bits I initially found confusing. Since I decided to spend more time reading books recently, I needed to be more judicious about my New Yorker reading habits lest I stop reading it completely. So here’s my tips on how to read The New Yorker!

  1. Start with the longform articles in the middle of the magazine – just the ones you’re interested in. Don’t try to slog through something you’re not into. If you read two or three of these articles, pat yourself on the back because you have conquered this issue!
  2. Next, tackle the arts and culture reviews at the back. Feel free to skip the ones entirely out of your wheelhouse, but it can be rewarding to broaden your horizons. Also, don’t read the movie reviews for anything you plan to see: Anthony Lane doesn’t understand the meaning of “spoiler”.
  3. Scan through The Talk of the Town at the front. The first article is usually political and ages poorly, and the rest are exceedingly twee and frequently parochial. My patience has grown thin for this section, lately.
  4. Don’t read Shouts and Murmurs, it’s dumb.
  5. Do you like short stories? Then read the short story. If not, continue with your life.

Lots of writers will introduce ideas in New Yorker articles which they later unnecessarily pad out into books (I’m looking at you, Malcolm Gladwell). Reading the longform articles are great way to get the core of the idea earlier, for extra dinner party conversation points. Some good articles from the most recent issues include The Art of Building Artificial Glaciers by Elizabeth Kolbert:

and If God Is Dead, Your Time Is Everything by James Wood, on Martin Hägglund’s new book This Life: Secular Faith and Spiritual Freedom:

The great merit of Hägglund’s book is that he releases atheism from its ancient curse: its sticky intimacy with theism. Hägglund has no need for a parasitical relationship to the host (which, for instance, contaminates the so-called New Atheism), because he’s not interested in disproving the host’s existence. So, instead of being forced into, say, rationalist triumphalism (there is no God, and science is His prophet), he can expand the definition of the secular life so that it incorporates many of the elements traditionally thought of as religious. Hägglund’s argument here is aided by Hegel’s thinking about religion. For Hegel, as Hägglund reads him, a religious institution is really just a community that has come together to ennoble “a governing set of norms—a shared understanding of what counts as good and just.” The object of devotion is thus really the community itself. “God” is just the name we give “the self-legislated communal norms (the principles to which the congregation holds itself),” and “Christ” the name we give the beloved agent who animates these norms.

Last week, I got a new LG C8 55″ 4K OLED TV*. It has more glorious deep blacks than I could have possibly imagined and its WebOS interface is surprisingly fast and well-designed, especially coupled with its Nintendo Wii-like motion controller. My old Sony TV was powered by Android and its so-called apps were abysmally slow, so I hadn’t realised things could be better. The LG is so fast, in fact, that I’ve stopped using my Apple TV for anything but iTunes, Airplay, and the new Steam Link app.

Steam Link was also released just last week and it allows you to stream a game from your PC or Mac to your TV. It previously required the Steam Link box that would plug into your TV, which I bought and immediately regretted since it was barely beta-quality, but now the same functionality is available as an Android or iOS/Apple TV app. And you know what? It works pretty well – once you figure out the workarounds. When I first used it, it didn’t work with my equally-terrible Steam Controller, so I ended up pairing a spare PS4 controller with my Mac; it turns out the Bluetooth connection is strong enough to reach across the entire house.

The next problem was that a mouse cursor stubbornly remained in the centre of the TV, no matter what game I played. Even moving the mouse on my Mac didn’t budge it. Eventually I discovered I could manually move it with the PS4 controller while the Steam overlay was active. This required a tedious process of experimentation and I was on the brink of giving up several times, but the prospect of playing Steam games on the sofa gave me strength through those dark hours minutes.

Sure enough, playing Kentucky Route Zero on an OLED TV is a delight and worth all the nonsense. I’m looking forward to working my way through a fraction of the 1000 games in my library, collected largely thanks to being on the BAFTA games jury for several years.

One bonus from this experimentation is that I realised I could take a Bluetooth mouse downstairs so I could wake up my Mac when I wanted to stream from Plex simply by moving it around (“Wake on LAN” basically doesn’t work on Macs), thus saving me from having to walk upstairs. Small pleasures.

*I was considering waiting for this year’s LG C9 OLED model, which includes Airplay and full support for HDMI 2.1 features like variable refresh rate (VRR). But VRR isn’t going to be supported on anything until the next Xbox and PS5, and even then I probably wouldn’t be able to tell the difference. There’s always going to be something better (and much more expensive) around the corner, and the upgrade from my old 1080p Sony TV was big enough.

Panic, makers of fine Mac apps and publisher of Firewatch and Untitled Goose Game, announced their adorable new Playdate handheld console yesterday.

It costs $149, which many Professional Internet Commenters have declared is a “ripoff” when you can buy a Nintendo 2DS for much less, or indeed, just use the smartphone you already possess. Which is both true and also completely missing the point.

The Playdate is a fun toy. It is clearly not meant to compete with anything on price or raw specs, whether that’s Nintendo or Sony or Apple or Samsung. It’s not intended to sell millions of units, any more than a £400 Lego Death Star set is intended to sell millions. It’s meant to appeal to some people, but it turns out a lot of people have a problem distinguishing these two beliefs:

  1. This product is overpriced and few will buy it
  2. This product costs more than I am willing to pay

This conversation reminds me of people’s criticisms of Zombies, Run!’s price, which is now $35/year. Not a day goes by without me seeing some complaint about how subscriptions are terrible and it would be better if people could just buy our game outright.

But this is bogus. If Zombies, Run! cost $1/year, no-one would be complaining. The problem is not the subscription: it’s the price. And that’s OK! There are some things I would like to buy but cost more than I’m willing to spend. That doesn’t make their creators greedy or foolish, it just means it’s not for me – but it might be for people who want it more, or have more money to spend.

Speaking of Zombies, Run!, here’s an interview I did with Caroline Crampton on Hotpod, the podcast industry’s newsletter of note. I have wanted to get onto Hotpod for years and I’m very pleased with the result!

Technology and the Virtues: Change Yourself, Change the Future

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Why write about the future? I’ve never seriously tried to predict the future, a fool’s game if there ever was one. Most science fiction writers are perfectly aware of the contingent nature of the future, and prefer to think about how new technology, and the new abilities it affords us, might alter our lives and habits and culture and institutions.

Today, 24/7 technology reporting offers us constant, hazy glimpses of possible futures. In one, we might downvote an obnoxious stranger at a glance with augmented reality glasses. In another, we can live, work, and sleep in an autonomous pod on wheels. The details don’t matter, like whether the pod is made by Google or VW or Ford – what matters is whether this vision provokes desire or distaste in us. And by ‘us’, I don’t mean humanity as a whole, but individuals, all of whom have some degree of choice about how they approach that future.

Some degree. One of the depressing realities of the 21st century is how we’ve  become ensnared by global capitalism such that if you want to live, work, and socialise with your friends and family, you don’t have any choice about the technology you use. Sure, you can choose between Apple and Google, and Instagram and Snapchat, and Gmail and Outlook, but if you want a job, if you want to stay in touch with your friends and family, if you want to get invitations to birthday parties and weddings, you will use a smartphone, an instant messaging app, an email provider, all of which are made by the same three or four corporations.

Our seeming powerlessness runs head-on into the abuses of power by those very same corporations. Even if you are concerned about Facebook’s policies, what difference would it make if you deleted your account? Should you stop using Uber and use Lyft? Or not use ridesharing at all? Just how bad are we meant to feel about joining Amazon Prime and exploiting warehouse workers? If have no choice over what technologies we adopt, and if those technologies exert more and more power over our lives, how can we hope our lives will be better tomorrow than they are today, other than hoping that corporations won’t “be evil”?

I don’t know why Prof. Shannon Vallor’s book, Technology and the Virtues: A Philosophical Guide to a Future Worth Wanting, attracted so little notice when it was published in 2016. Perhaps it’s because she counsels a middle path between starry-eyed Silicon Valley techno-utopianism and deeply conservative techno-pessimism. Perhaps her formidable academic credentials are seen by journalists as inferior to working at Google as a design ethicist for a few years. I really couldn’t say.

Regardless, Technology and the Virtues is the most useful, thorough, realistic, and hopeful book I’ve read that explains how we as individuals, and as a global species, should evaluate how we should use and choose technology today and in the future. Vallor, a philosopher of technology at Santa Clara University, claims that today’s technologies are so powerful and pervasive that our decisions about how to live well in the 21st century are not simply moral choices, but that:

they are technomoral choices, for they depend on the evolving affordances [abilities] of the technological systems that we rely upon to support and mediate our lives in ways and to degrees never before witnessed.

which means:

a theory of what counts as a good life for human beings must include an explicit conception of how to live well with technologies, especially those which are still emerging and have yet to become settled, seamlessly embedded feature sof the human environment. Robotics and artificial intelligence, new social media and communications technologies, digital surveillance, and biomedical enhancement technologies are among those emerging innovations that will radically change the kinds of lives from which humans are able to choose in the 21st century and beyond. How can we choose wisely from the apparently endless options that emerging technologies offer? The choices we make will shape the future for our children, our societies, our species, and others who share our planet, in ways never before possible. Are we prepared to choose well?

This question involves the future, but what it really asks about is our readiness to make choices in the present.

Upon which principles should we make those choices?

Continue reading “Technology and the Virtues: Change Yourself, Change the Future”

Reassessing Persuasive Games

 

Sadly, I’ve always thought persuasive/serious games were more about generating good PR than actually persuading anyone – at least from the funders’ perspective, who were usually charities and non-profits. I say that as someone who (IMO) made some pretty good “serious games”. The wildly overblown claims from certain corners that “games will save the world” and inflated engagement statistics also didn’t help in the long term.

I’ve been thinking about this a lot for a potential book, and part of the problem is tied up into something I call the “mapping problem”, in which it’s very challenging to design a game to ‘solve’ specific kinds of problems – especially ones that we don’t fully understand – whereas gamification proponents have always claimed a one-size-fits-all solution.

(And for the millionth time, I dearly wish we could go back to blogging. Trying to read longform text via Twitter screenshots is just awful)

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“Hey [Google],

Haven’t [given you more control over my emails, memories, and livelihood in a while.]

Why [don’t you assume my voice and entire digital identity to complete the job?]

I’ve [attached all my banking details passwords to make it easier for you].

Love, [everyone]”

Are Subscriptions Fair?

Subscription pricing, once the domain of newspapers, magazines, and cable bundles, is lately becoming much more common in everything from online video and movie tickets to razors and meal kits. One newish area that has been causing a lot of anguish has been subscription pricing for apps, as summarised on Metafilter. I was inspired to write this comment in defence:

A couple of years ago, we switched Zombies, Run! from being a paid app with IAPs for new seasons, to a subscription-based service costing (now) $25 a year. The subscription allows us to pay not just for the cost of developing new content and features, but also the very significant costs of just keeping the app running on the latest versions of iOS and Android; not to mention working properly on new phone sizes and supporting basic new OS functions.

I’m not sure whether people realise quite how much work it is to just keep *exactly the same app* working over time. There is always something in new iOS and Android versions that breaks our app (and other devs’ apps); and particularly on Android, new phones will often also break things.

The simple fact is that most indie app developers are not swimming in cash, and that if thy decide to switch to subscriptions, usually it’s not out of a desire to squeeze every last penny out of users, but just to keep the lights on and not be continually terrified that tomorrow may bring zero sales.

Our switch to subscriptions was also driven by industry-wide shift towards freemium pricing for smartphone apps and games. Yes, there are old-schoolers who refuse to download freemium games, but they’re far outnumbered by people who – not unreasonably – prefer the much less risky option of downloading a game for free and seeing whether they like it before paying anything.

Some of that shift is also down to startups that were unnaturally juiced by venture capital firms. This is less common nowadays, but it was not unusual for investors to pump a few million in to an app development company in the hopes of making the new Runkeeper or Instagram. That investment is made with the goal of making a 10x or 100x return in a few years time, which in turn requires hyper-growth – and you don’t get hyper-growth by asking your users for anything terminally embarrassing like actual money.

I think the economics of this strategy have been more or less ruined by the fact that the most popular and generic non-gaming apps have now either been subsumed into the Google/Apple/Facebook nexus of free utilities; or into much larger lifestyle brands like Nike and Adidas, who effectively use them as marketing. That leaves more niche utilities apps like Ulysses (a writing tool) and Zombies, Run! which are small enough to fly under the radar of most VC firms; or professional apps like Adobe Creative Cloud, which are extremely expensive to develop.

I spotted some familiar themes among comments on the Metafilter and Hacker News posts, and I thought it’d be interesting to run through them here:

“Digital subscriptions are more like renting, not subscribing”

If you subscribe to the paper edition of The New Yorker, you get to keep all your magazines forever, whereas when your digital subscription ends, your access to the content completely ceases (just as Netflix does). This is a fair point although it ignores the fact that:

  • Digital subscriptions are often cheaper than print subscriptions
  • Most customers don’t place a high value on continued access to the content they had while they were subscribed…
  • …and in any case, this is balanced out by most digital subscriptions offering you access to the complete back catalog of magazines and issues, unlike print subscriptions

So I don’t buy this as a strong argument against digital subscriptions, although it varies an awful lot for each app – not just due to the type of features or content you get, but also due to the individual pricing.

“What about people with no money?”

It’s ahistorical to think that quality journalism – or quality software – was ever cheap, let alone free. Yes, there was a short period from, say, 1995 to 2015, where investors didn’t care about making money, but we’ve now returned to the norm where good, established stuff mostly costs money and bad or unreliable stuff is mostly free.

And I don’t see how subscriptions are necessarily any more expensive than paying up front for software. If you think $10 a month for Adobe Creative Cloud makes it unfair and inaccessible to poor people, I don’t see how paying $200 upfront was somehow far more accessible. You could equally argue that by lowering the initial signup cost, subscriptions are more accessible.

I, too, would prefer to live in a world where most people earned more and software was more affordable. I just don’t think that subscription pricing is at all related.

“Micropayments are the answer for journalism”

Only if you want your journalism to be entirely click-driven. I’m sure Blendle would take exception to that argument, but if your goal is to fund quality journalism, then I don’t think that paying only for the articles you read is the best way to go.

“Subscriptions contribute to the centralisation of data…”

This is a new one to me. Insofar as any monetary engagement with Google and Apple will reinforce their dominant position as platform owners, I can’t argue against this, although it would also require that you don’t pay for anything on these platforms. And I don’t think that’s a practical suggestion if you want to participate in modern society.

Guardian comments are destroying civilisation, Part II

Becky Gardiner just published a fascinating and damning study on the endemic hostility towards women and minorities in Guardian comments:

By using blocked comments as a proxy for abusive or dismissive comments, I found that articles written by women attracted a significantly higher percentage of com- ments that were subsequently blocked than those written by men, regardless of the subject of the article. This effect was heightened when the articles ran in a particularly male-dominated section of the site [e.g. Sport, Film, Technology]. I also found evidence that articles written by BAME writers attracted disproportionate levels of blocked comments, even though the research was not designed to reveal this.

The preliminary findings of the research were shared on the Guardian, and predictably, the commenters did not react well. Of course, Gardiner also analysed the content of those comments:

Half the comments (1,235, or 50.24%) … were coded as negative; 294 (11.96%) were positive; 799 (32.51%) were neutral.

[…]

Two-hundred-and-twelve (17.17%) of the negative comments criticised the research methodology, mainly on one of two grounds: either claiming that the research had failed to take moderator bias into account (this is discussed below), or that it had failed to consider the quality of the articles (for example, they said that articles by women may be more “worthy of complaint”). The study did not control for article quality, but assumed that, taken as a whole, articles written by women are not of poorer quality or otherwise more “deserving” of abusive or dismissive responses than articles written by men. In the author’s view, this “methodological” criticism is an implicit form of victim-blaming.

A further 277 (22.43%) of the negative comments were overtly victim-blaming. Some asserted that female and/or black journalists in general were more likely to write poor quality or controversial articles—for example,

“I would hardly say that all woman writers write daft things. But a lot of them do,”

or

“Male author: Neutral / economic / sport / war / politics (general) articles; Female author: More click-bait / anti-male articles / feminist articles.”

Others blamed individuals for the abuse they received—for example,

“Thrasher gets negative feedback because he racebaits, not because he’s black.”

These commenters failed to engage with the finding that the gender disparity was not confined to a few individuals, but was seen across the entire corpus, or that articles written by women got more blocked comments regardless of the subject they were writing about, and that this proportion increases when they write on subjects traditionally regarded as “male.”

Part of the problem is that many of commenters reject the value of moderation entirely:

Some commenters argued that all moderation was a de facto attack on free speech, and what the Guardian sees as self-evident—that commenters should abide by the community standards—was far from being universally accepted. This points to a fundamental breakdown between the assumptions of the Guardian and a significant cohort of its commenters, and will complicate any attempt to manage comments.

Gardiner ends with a couple of recommendations:

Moderation is not endlessly scalable, and although technologies (better filters, machine learning tools, and so on) will be an important part of the solution, they will not be enough. What is needed is a change of culture. If comment threads are to be diverse and inclusive, media organisations need to create small, curated comment spaces where journalists can genuinely engage with what is said, even when it is critical; they will also need to develop anti-racist and feminist strategies to counter racist and sexist speech, and offer stronger institutional support to journalists and others who do experience this.

Secondly, this research indicates that the hostility to women and people of colour below the line mirrors a historical institutional hostility to women and people of colour “above the line”—the discriminatory hiring and commissioning practices over many decades that have left them struggling to get published at all.

I’m a paying member of the Guardian because I value the journalism they perform. But while it’s worth noting that the comments on BBC News, The Daily Mail, and many parts of Reddit are far worse, I expect much more of the Guardian.

Three years ago, I wrote a post here, facetiously-titled Guardian comments are destroying civilisation. Life comes at you fast.