Sadly, I’ve always thought persuasive/serious games were more about generating good PR than actually persuading anyone – at least from the funders’ perspective, who were usually charities and non-profits. I say that as someone who (IMO) made some pretty good “serious games”. The wildly overblown claims from certain corners that “games will save the world” and inflated engagement statistics also didn’t help in the long term.
I’ve been thinking about this a lot for a potential book, and part of the problem is tied up into something I call the “mapping problem”, in which it’s very challenging to design a game to ‘solve’ specific kinds of problems – especially ones that we don’t fully understand – whereas gamification proponents have always claimed a one-size-fits-all solution.
(And for the millionth time, I dearly wish we could go back to blogging. Trying to read longform text via Twitter screenshots is just awful)