A GDPR omen in the Guardian today. While this is technically opt-in because users must affirmatively click “Continue” to receive emails, the strong resemblance to EU Cookie notices where everyone hammers “Continue” is surely deliberate.
Adrian Hon
mssv 
The difference here is that rather than just keep the cookie this takes you to an entirely different page with no tickboxes checked where you have to select the newsletters you want. It’s quite a different level of interaction and, whilst they may drive a lot of users to that page with this design it certainly won’t convert the same way.
Good to know – I’d dismissed the pop-up so that’s much more reassuring.