Over the years, the BBC — which started as a radio service — has chosen to move into new, risky platforms including television, home computing, and the internet. It’s safe to say that we’re all quite happy with how those ventures turned out, so my question is, why stop there? The BBC should raise its digital ambitions to create original interactive experiences for computers, smartphones, and tablets; experiences that inform, educate, and entertain.
I am specifically not talking about apps that distribute or repurpose existing content. While the iPlayer apps for TV and radio are very successful, they don’t involve the creation of new interactive content.
Nor am I talking about websites such as the new educational iWonder brand. iWonder is a very well-written and very nicely designed website and it has some excellent articles, but it is not fundamentally interactive.
So what am I talking about? I can best explain with ten examples of genuinely interactive apps that would complement existing BBC TV shows and properties (because, you know, it’s all about brand synergy), and are provably feasible and popular.
1. BBC News = BBC News
Credit where credit is due: the BBC News app is a simple yet decent extension of the BBC News Online website, itself an exceptional BBC property due to its world-leading, online-only nature. It’s arguable that it’s not a particularly interactive app, but then again, I don’t think that making it more interactive would add much.
2. The Sky at Night/Stargazing Live = Star Walk
Thanks to presenters like Brian Cox and shows like Stargazing Live, there are plenty of people interested in stargazing and astronomy, but do we really expect them to go outside and fumble around with a compass when they could use something much better – like Star Walk? Want to find Jupiter or identify a constellation? Just point your smartphone in the right direction. It’s augmented reality of the finest kind, providing a supremely accessible and highly educational experience. If you combined Star Walk with audio or video commentary, you could provide viewers with a new stargazing tour every week. Perhaps you could even crowdsource counts of Leonids and Perseids meteor showers. Continue reading “10 apps the BBC should make”