• 90s Hagiography and Half Marathons

    Issue 4 of my newsletter – subscribe here Now that millennials are ageing into their status as Prime Consumers of culture, it’s no surprise that our childhood era of the 90s is being mined for nostalgia. Not all of this is cynical – I’m as charmed by games like Hypnospace Outlaw that harken back to the early…

  • Five Years of Zombies, Run!

    Five Years of Zombies, Run!

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    Five years ago today, we launched Zombies, Run! on the iTunes App Store, only six months after our Kickstarter. When Naomi Alderman and I came up with the idea behind Zombies, Run! back in the summer of 2011, neither of us had any notion that it’d be this popular and last this long. I thought…

  • Introducing Racelink

    Introducing Racelink

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    I used to hate running. It was tiring, painful, and boring. That’s what inspired me and Naomi Alderman to come up with Zombies, Run!, a running game and audio adventure that makes running more fun. Since its launch in 2012, Zombies, Run! has become the most popular smartphone fitness game ever, with over 3 million…

  • Two Million Runners Five

    Two Million Runners Five

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    Zombies, Run! just passed the two million sales-and-downloads mark. It’s the fifth-most popular running app in the US, and the most successful smartphone fitness game of all time — a phenomenon on par with Soulcycle, Crossfit, or Tough Mudder. Four years ago, we began as an fun, amusing app idea on Kickstarter. Today, we’ve become a massive…

  • Apple Watch First Reactions

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    Speed It’s annoyingly slow. Apps that display information from the internet (social apps, news apps, transport apps, maps; i.e. most of them) can take a few seconds to open, and then a few more seconds to display your desired data. I’ve already installed and deleted entire swathes of apps that suffer from this issue; the…

  • Problems Running with Google Glass

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    In the summer of 2014, we developed a version of Zombies, Run! for Google Glass. Glass was discontinued in January 2015, but the lessons we learned from testing it still serve as a useful caution for those working with heads-up displays. A common use case for Glass was fitness and exercise activities such as running…

  • The Longest Race of my Life

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    24 hour events have always attracted a certain fascination. By definition, they’re demonstrations of endurance, and when the world is transformed at night, what might be a common activity like walking through London turns into something that is slightly thrilling and illicit – and therefore, very attractive to a particular type of person. In a…

  • Frisbee Golf

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    There are about 100 times more frisbee golf courses in the US than there are in the UK. This put something of a dampener on my enthusiasm to give it a go after reading about it in Kim Stanley Robinsons’ Fifty Degrees Below, but then, I already knew there weren’t any courses in any of…

  • Race time

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    My time in the Liverpool Half Marathon turned out to be 1:46:28, which is not quite as slow as I’d been fearing. It’s still a few minutes slower than my last try but not too bad. My position was 1250th out of a total number of roughly 3750.

  • A nice trip

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    Due to the overwhelming public interest in the results of my run in Liverpool yesterday, I’ve decided to post a brief update here. Basically, I think I did OK – I’m not sure exactly what my time was, but I’d be surprised if it was less than 1:45. That’s over two minutes slower than when…