• The Beatles, Unanticipated Uses of AR

    Despite growing up near Liverpool, I never visited any Beatles attractions other than popping into the Cavern a couple of times. It’s like living in London and never visiting The Tower: there’s always something more exciting going on. I broke the habit of a lifetime by finally going to The Beatles Story, a museum on…

  • The Mapping Problem

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    6–8 minutes

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    2 comments on The Mapping Problem

    Issue 2 of my newsletter – subscribe here There’s the book I’d like to write. And there’s the book I ought to write. Last year, someone from Samsung’s strategy team asked to talk to me about whether “gamification” could be a possible use (if not a killer app) for a hypothetical augmented reality heads-up display. I…

  • Through an iPhone, Squinting

    Through an iPhone, Squinting

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    3–4 minutes

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    No comments on Through an iPhone, Squinting

    If you want a vision of the future, imagine your arm holding up your iPhone — forever It has been truly delightful to see all the imaginative augmented reality prototypes made by developers playing around with Apple’s new ARKit framework. It’s only been available for a couple of months, but developers have already gone to town with…