mssv

Coercive gamification turns all of us into cheaters. Should we feel bad about cheating our workplaces and health insurers? I confess: I cheat at my Apple Watch. In the Before Times, I used to travel from my home in Edinburgh to Six to Start’s office in London every fortnight. The train took four and a…

Never have I been gladder that my company’s fitness app is zombie-themed. Somehow I don’t see Tim Cook signing off on an Apple-branded fitness service where you’re chased by the undead – it doesn’t quite fit with their relentlessly-positive vibe and so, for now, we’re immune from being sherlocked. But Apple’s announcement of their new…