• ARGs in Charity and Education Conference

    Despite the real and growing interest in ‘serious’ ARGs from companies and broadcasters, there hasn’t yet been a conference dedicated to the subject where people can share knowledge. There’s so much potential for what serious ARGs can do that I’ve worked with the guys at Law 37 to organise ARGs in Charity and Education, a…

  • Future Selves, Other Selves

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    There’s a fascinating series of articles at the New York Times Magazine this week about charitable giving. While many of the articles tend to cover the same ground (e.g. the move towards measuring the effectiveness of donations) there are some real gems there: Consider Mr. Improvident, who is just like us except that he is…

  • Let’s Change the Game – First Round

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    The first round of Let’s Change the Game closed last Friday, and we received nine entries that I thought were worth sending to the judges. This doesn’t sound like a lot, but we’re all very happy with the number. The competition deliberately set a high bar for entrants, requiring not merely a game description, but…

  • Let’s Change the Game

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    3–5 minutes

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    Achievement One of the most startling things about alternate reality games is what their players can achieve. When you have tens of thousands of highly motivated and tightly-knit players who urgently want to get to the next scene, even the most obscure puzzle can be solved, no matter what language it’s written in, or what…