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Entries from September 2008

Operation: Sleeper Cell – The Future of Fundraising

September 24th, 2008 · 1 Comment

Just under a year ago, I announced Let’s Change the Game, a competition to fund development of an ARG that would raise money for Cancer Research UK. In February, the winning team, Law 37, began work on Operation: Sleeper Cell.

Over the next eight months, over twenty volunteers in Law 37 built an original game, story, [...]

Tags: adrian