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December 19th, 2004 · 1 Comment

There’s an advert on TV for I, Robot where a typically breathless voiceover proclaims that in the movie, ‘Will Smith defines excitement’. For some reason I can’t get out of my head the image of Will Smith beginning the movie by reading out the definition for ‘excitement’ from a dictionary.

Tags: ad · silly · tv

1 response so far ↓

  • Dan Hon // Dec 19, 2004 at 9:19 pm

    I swear movie adverts have finally lost the plot. Busses have been advertising the DVD of Spiderman 2 by simply using displaying the word “AWESOME” and the Spiderman 2 branding.

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