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Sing a Song of Esso

March 25th, 2003 · No Comments

Guerrilla advertising – Meg has cleared up a mystery for me! When I was in London last week, I saw a lot of anti-Esso Poems on the Underground which surprised me no end since I couldn’t see how the London Underground could get away with it. It turns out that someone has been printing and pasting these poems on top of existing ones such that they look, on the face of it, indistinguishable. Very clever.

Tags: ad · london

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